Sexing up Search – Get to Know Ms. Dewey

  • Comments: 2
  • Written on: April 21st, 2007

Microsoft is advancing a whole new search interface with the release of their sexy Ms. Dewey system, featuring B-rate film actress, Janina Gavankar.

This new search concept is an interactive approach to search. When you type in a search query the search results are preempted with a bit of interactive video where Ms. Dewey comments on the merit of your search.

While the interactive component (which could use some work on its transitions) is interesting, the search results (pulled from Microsoft’s Live Search engine) that are displayed are so far off the relevancy wagon that they are pretty much useless.

For example, if you do a search for the term rap in Ms. Dewey, there is a 1 in 3 chance that she will unleash a *beep* filled tirade that is somewhat comical, but if you were really there to see the search results, you would be disappointed with what Live Search found after the fun is over.

This is another component in the growing trend to sex-up search engines and online advertising. Even Google, who avoids anything pornographic in their AdSense and AdWords programs like the plague, is now accepting and displaying more “revealing” advertisements than ever before.

I don’t really see this search model going anywhere in its current form. But with some additional work on the interactivity, better search results, and a more user-friendly search interface, it could have possibilities down the line.

  1. Bill Tones
    Bill Tones said on April 22nd, 2007 at 8:29 am

    LOL.. I got Mrs. Dewey to cuss me out. That was pretty good.

  2. […] this week’s program we talked about the sexy new Ms. Dewey Microsoft Search novelty that is good for a giggle, but not very useful for finding information on […]

What do you think? Join the discussion...

How do I change my avatar?

Go to gravatar.com and upload your preferred avatar.

Subscribe to My RSS Feed

Subscribe Form Click to Subscribe or

      TwitterCounter for @thorschrock

Ed Wunder Loves Schrock's Service

Top Commentators

Schrock Innovations' New Ride

Revolution Wraps Rocks!

Geek Squad Hires Anyone!

Other Recent Videos


We're on the Morning Blend answering your Lincoln Nebraska computer repair questions regarding warranties


Need your computer repaired in Omaha? If you're never visited Schrock Innovations before (1st time client), stop by for a FREE hour of repair

Our Open Adoption

    Kim and I are seeking to adopt another child through Open Adoption. If you know of a birth mother seeking a stable, loving family in Nebraska, please direct her to our website at nebraskaopenadoption.com.

Thor's Sponsors

    Computer Repair Lincoln NE
© Thor Schrock 2009