The first Time I have Used SEO in Anger

  • Comments: 2
  • Written on: May 8th, 2006

For those of you who listen to our weekly radio program, Computer This (Saturday mornings at 10:00 on Lincoln’s KFOR 1240), you know that I fell victim to a website called notebookparts.com. I ordered a *new* piece of equipment, only to be sent a used component. I returned it, only to be sent a defective component. I asked for a refund, and suddenly all sales were final.

Those of you close to Schrock also know that I have had my software development staff dabbling in Search Engine Optimization (SEO). SEO is the art of posting your information on the Internet in such a way that it ranks highly in the Search Engines.

Today I did a search in Google for “notebookparts.com” in quotes. I was amazed to already find that the small piece about my experience with them on the Schrock Innovations home page was the 13th highest result - and climbing I might add.

Sometimes online companies try to hind behind the fact that distance separates them from their customers. Its reassuring in a small way that with the right knowledge, a guy can make this world a little smaller (and a little less comfortable) for those who believe that customer service has a direct correlation with the distance between you and your customer.

  1. Christopher
    Christopher said on May 9th, 2006 at 9:31 am

    It’s funny that his website is copyrighted 2003. For someone who specializes in selling computer accesories and parts, you would think he would know to keep his copyright updates.

  2. thorschrockNo Gravatar said on May 10th, 2006 at 4:30 pm

    You would think, but I guess he has bigger fish to fry.

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